Boomerang’s annual holiday appeal kicked off November 29th with an different appeal than usual: a recurring donation.
Instead of asking for a donation of $50 or $100 at the end of the year, we’re asking for donors to make smaller donations ($10 or $25 are suggested) on a monthly basis, as a means of helping our organization grow throughout the year rather than in one moment. How does it help?
Well, it allows us to have a steady income each month, helping us manage expenses when there are lean months when we do not have box office income, grant income or special events. Imagine a steady allowance each month, versus getting a lump sum.
Additionally, it hopefully allows the donor to support more work than a larger sum in one donation. Imagine your smaller monthly donations funding projects throughout the year like THE RECKLESS SEASON in April, free Shakespeare in July and LOVELESS TEXAS in October.
So with this thinking, we’ve set a goal of 100 donors pledging $10 per month for 12 months, and 50 donors pledging $25 per month.
This method of giving is revolutionizing fundraising in all sectors of the non-profit and philanthropic communities. For us, it is the most important fundraising campaign we’ve ever undertaken. It is a campaign to raise the most money, to provide opportunities to the most artists, and to produce the most challenging projects we’ve ever developed.
But more importantly, it’s a campaign to support new plays. The writing that will make an impact on our society and be included in the national repertory for years, decades to come.
We need your help to hit all the goals we have, and to deliver on our promises to our audiences and our artists.
You can make a fully tax-deductible donation to the campaign here.